Why LOVE would fail to be the Power Brand

Have you ever thought that 'Love' should be in the league of the most powerful Brands. It has all the characteristics and equity built over years that can be hardly matched and challenged by any established league of Brands from Cokes, Apples, Unilevers or Tatas. Customers have been buying this experience and togetherness,  since the Inception of life, it has been worshipped / faithed next to Gods and offers Life-time value.

What 'Love' has not been able to keep up is its 'Promise' of being pure and unconditional, its brand ambassadors have often found cheating on with its followers. And here's the disconnect, a strong brand being promoted by disloyal agents, retailers, franchisees. Their act have left the brand bleeding. Its equity has been dwindled during the recent years because of fear and sufferings, it often leave behind in the cases of unkept promises. So now it's turning into one of the toughest brand to Market and rarely converts into a Sale (Acceptance / purchase). Customers are scared of fake marketing happening in the name of Love. The story of Love is turning out to be one of the biggest Marketing scams.

...says TBMer

About True Blue Marketers

True Blue Marketing (TBM) is about those marketers, who believe in common sense marketing - learning from markets, experiences, consumer buying & consumption behavior and failures. They believe in Saleable marketing Ideas, which works to invoke the latent, rational, emotional and aspirational reasonings of customers to make their purchase easier.

It's about the group, who believes in designing marketing plan and communication in skimpiest of budgets. A race, which creates seamless marketing taste and habbit across organizational functions. A community, which deems marketing as a philosophy, belief and reputation of its work-culture.

TBMers also set to challenge the Set and propose a Belief, parrallel to the conventionals, changing with the changed Times.

Would like to Invite marketing professionals to join this group and make it a happening 'Home of marketers' and a learning 'Back yard of knowledge'.

You talking to God = Brand talking to Customer

Communication between a 'Brand' and its Customer should happen in vaccum (personal, like no one else is around). It's like You (Brand) conversing with God (Customer); it must be

• Honest (remember like God, Cutomer is tough to impress) 
• Noticeable (like God has followers, Customer has many options - make your brand selection easier for it),
• Committed (like God has dedicated days for worship, Customer needs brand-reminders),
• Empowering (like God gets energy, power, belief from its followers, Customers should feel valuable, proud owning its Brand)