You talking to God = Brand talking to Customer

Communication between a 'Brand' and its Customer should happen in vaccum (personal, like no one else is around). It's like You (Brand) conversing with God (Customer); it must be

• Honest (remember like God, Cutomer is tough to impress) 
• Noticeable (like God has followers, Customer has many options - make your brand selection easier for it),
• Committed (like God has dedicated days for worship, Customer needs brand-reminders),
• Empowering (like God gets energy, power, belief from its followers, Customers should feel valuable, proud owning its Brand)