Have you ever thought that 'Love' should be in the league of the most powerful Brands. It has all the characteristics and equity built over years that can be hardly matched and challenged by any established league of Brands from Cokes, Apples, Unilevers or Tatas. Customers have been buying this experience and togetherness, since the Inception of life, it has been worshipped / faithed next to Gods and offers Life-time value.
What 'Love' has not been able to keep up is its 'Promise' of being pure and unconditional, its brand ambassadors have often found cheating on with its followers. And here's the disconnect, a strong brand being promoted by disloyal agents, retailers, franchisees. Their act have left the brand bleeding. Its equity has been dwindled during the recent years because of fear and sufferings, it often leave behind in the cases of unkept promises. So now it's turning into one of the toughest brand to Market and rarely converts into a Sale (Acceptance / purchase). Customers are scared of fake marketing happening in the name of Love. The story of Love is turning out to be one of the biggest Marketing scams.
...says TBMer
What 'Love' has not been able to keep up is its 'Promise' of being pure and unconditional, its brand ambassadors have often found cheating on with its followers. And here's the disconnect, a strong brand being promoted by disloyal agents, retailers, franchisees. Their act have left the brand bleeding. Its equity has been dwindled during the recent years because of fear and sufferings, it often leave behind in the cases of unkept promises. So now it's turning into one of the toughest brand to Market and rarely converts into a Sale (Acceptance / purchase). Customers are scared of fake marketing happening in the name of Love. The story of Love is turning out to be one of the biggest Marketing scams.
...says TBMer
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